The hypothetical company that I made is called
CustomDesigns. They are a clothing company that manufactures custom-made
T-shirts. Their target demographic are teens that are in high school that want
to wear non-brand name t-shirts. Since the early part of the decade, the
hipster age has increased the demand for “non-brand” name clothing. Thus,
CustomDesigns targets kids that want high quality custom made t-shirts without
sacrificing the need for excessive branding and logos. Through CustomDesigns,
we hope to better market family-owned businesses while bringing teens to shy
away from brand names such as Hollister and Abercrombie & Fitch. We aim to
bring high quality T-shirts for kids to wear. Our mission is to bring the good
old American made clothing back to the States because more and more clothing
are being outsourced to countries in Asia.
1. Fixed Costs (In dollars per month):
Equipment: 2,000
Admin Costs: 1,000
Overhead (Rent and Utilities): 2,000
Total Fixed Costs: 5,000
2. Variable Costs (In dollars per unit):
Raw
Materials: 5
Labor: 3
Shipping: 2
Total
Variable Costs per unit: $10
3. Cost Function:
C(Q)=5,000
+ 10(Q)
4. Price per Unit
= $30
R(Q)=30(Q)
5. Profit Function:
P(Q) = R(Q)
– C(Q)
P(Q) = 30Q
– (5,000 + 10Q)
P(Q) = 20Q
– 5,000
6. Breakeven Point
R(Q)=C(Q)
30Q = 11,000
+ 10Q
30Q – 10Q =
5,000
Q = 250
units to break even
7. Marginal Cost
C(Q)=5,000
+ 10(Q)
C’(Q)= 10
8. Marginal Revenue
R(Q) = 30
–10 = 20
L. Average Cost
A(Q) = C(Q)
/ Q
A(Q) =
5,000 + 10(75)/75 = 76.6667
Sorry to have all the pictures down here. It proved difficult to format. I apologize for the inconvenience!
The marginal cost is constant as stated. Even at the 75th T-shirt produced or even the 75th T-shirt produced, the marginal cost will stay at $10 per shirt/unit.
Interpretation of the cost & revenue graph:
This graph exemplifies that the break even point is where revenue equals costs. This shows the direct relationship between the number of shirts sold in comparison the the profit. At the break even point, this is where the company's fixed costs break even with the profit made from the shirts. 250 is the number of shirts produced and sold and 7500 is the money made from that.
The profit function shows that at 250, the company will start making a profit. Since the company lost money at the beginning due to fixed costs, the company need to produce and sell 250 shirts to start gaining profit to make up for the fixed costs. Thus, this graph exemplifies that fact.
A. Marginal Revenue will be higher because MC and
MR are constant. Thus, marginal revenue will be higher than marginal cost at
all points.
B. The number of units sold daily is before the
break even point. This means that it will
take some time for the company to profit after incurring its fixed
costs. Since the units produced daily is 75, once we produce 250 shirts in
about 3 1/3 days, we will have produced enough shirts to meet the break-even
point. Provided we sell all the shirts produced, which we will, we will start
gaining profit from the business even if we did incur fixed costs.
3
C. If production is increased by one extra quantity
per day, will lead to more money for the company because
Revenue: 30(75+1) – 30(75) = 30
Cost: 5000 + 10(75+1) – 5000
+10(75) = 10
R-C=20
The
cost of making the shirt is constant. So for every shirt we make, the company
gains $20. Thus, increasing production by one extra quantity per day, we will
hit our break-even point faster. Thus, we will make more money given that the
revenue for each shirt is $30 and it is only $10 to produce. We will definitely
continue to make money as a company if production is increased by one extra
quantity.
D. Because MC<AC, then increasing
production decreases the Average Cost.
E. Decreasing average cost will be good because the less it costs to produce each shirt, the profit margins for the company will be higher.
FUTURE OUTLOOK: At the rate it is going, CustomDesigns will be one of the most successful clothing companies in the area. With a constant rate of marginal cost and marginal revenue, there is no bleak outlook in the future of selling T-shirts geared towards teens that like American-made non-brand clothing products. Because of the crucial fact that the marginal revenue and cost will be continual, if CustomDesigns sells every t-shirt produced and incurs no major accidents and costs in the future, there will be great profits to be made in the near future (5 years).
However, with some social reasoning, there will be drastic problems. While all will be good if CustomDesigns continue to sell its t-shirts, there may be a drastic change in social dynamics that might make kids want brand-name t-shirts. Thus, in that case, we might lose money because no one will want CustomDesigns' no-name t-shirts. In the case that none of that happens and we continue to sell everything, CustomDesigns will be very successful and one day overtake every other brandname clothing shop.
Hi Jacob, I liked how you mentioned some of the setbacks that CustomDesigns may face due to social reasoning. I think it's an important point that any company should consider when evaluating their future progress and revenue rate.
ReplyDeleteCreative idea for a company and solid reasoning for why it may face future difficulty. The only problem with your blog post is that for marginal revenue you put down $20 when the MR is $30.
ReplyDeleteI think it is awesome how you incorporated contemporary social phenomenons like the "hipster movement" in your explanation of what the company does and why. Great job buddy
ReplyDeletejacob,
ReplyDeletei really like your business model! i can tell that you did some research and i like the fact that you made yourself aware of what's going on in the hipster community and also that you addressed outsourcing. nice!
generally, most of your calculations look good and your explanations are done in great detail. there were some areas of confusion that i did see. the calculation for marginal revenue wasn't actually necessary here, as the analysis of marginal revenue vs marginal cost just needs to be assessed by looking at the slopes of the cost and revenue functions at q = n. marginal revenue is just $30 per unit according to the information that you have provided. i feel like maybe you were using the words marginal revenue and profit interchangeably. remember to identify your units as you forgot to in some places. also, not entirely sure why you have two lines that represent marginal cost in your first image. other than those few things, nice job.
also, i really like your prospectus and how you were very sensible about the fact that fads come and go and that your business might have to change with the changing times.
professor little